Leonardo Network

A six figure part time income by blogging is possible through the Leonardo Network. Leonardo is a multi pathway system of induced virality based upon mutually beneficial behavior among its members.  Authors will have 140+ D15IQ, be polymathic and be excellent thinkers and writers.  Readers will be from the top 5% of the population in intellectual sophistication.  Leonardo Bloggers will be the primary source of article writers for The Polymath.

Leonardo Theory
Leonardo will become a kind of hybrid super intelligence in which each node of the neural network, a Leonardo blogger, will make a 
determination of the importance of each article they receive and pass on to their subscribers about 25% of them. In this way, virality will not be based solely upon 'least common denominator' (kitten videos and celebrity gossip) but also upon an intellectually sophisticated consensus of Leonardo members.

This will be extremely disruptive to the current, highly partisan and demagogic status quo.  The controversy these articles create will only serve to increase Leonardo's reach.  I have found this with 'The Inappropriately Excluded'.  Because it is controversial, it is approaching 100,000 views while most of my articles only get 3,000 to 5,000 views.

Practical Careers
However, being a Leonardo Blogger is definitely designed to be a paying gig, low six figures USD in the first year and high six figures by year three.  And, that is part time.  

I know that many people think that blogging is a good way to starve, because they want to argue with me about it.  It is true that if you set up a blog, monetize it through Adsense and promote it to your warm market, you won't make much money at all.  Of course, imitating people who are failing has never been a good strategy for success.

So, with Leonardo, we have developed a way of turning your warm market into truly significant traffic and getting a more appropriate and market standard $8CPM for your monetization strategy. 

This is being organized by The Polymathic Institute, whose mission is to promote polymathic research, education, careers, community and lifestyles.  The Polymath and Leonardo will do this generally but also specifically for about 1,200 Institute Members.

The Basic Mechanics
First, Leonardo is not meant for all bloggers.  It is the affiliated blogosphere to The Polymath, a weekly PDF magazine publishing articles at the highest level of intellectual sophistication.  So, according to the Simonton Gap (persuasiveness maxima at 1.2σ IQΔ), Leonardo  will have a mean IQ of 3.5σ ± .8 or a 15 point deviation IQ of 140+.  Of course, erudition and quality writing skills are also critical.  However, they can be developed and one's IQ is pretty much what it is.
So, here is what we are planning to do.  If you haven't already done so, you will first start a blog.  Don't get too deeply into presentation at first.  Your readers are driven by ideas, not graphics.  You will also get an email service.  I use MailChimp which is free to 2,000 subscribers and reasonable thereafter.  I have one account for The Polymath and one for my personal blog.

Your next objective is to get your 'Warm Market' to subscribe.  When I did this I got 350 of my 1,100 Facebook Friends to subscribe immediately.  I got another 400 from other social media networks.  Your goal is 1,000 to start, which I exceeded in about two months.  Your average views should be around 3,000.  That is because you will overtly encourage sharing of your articles.

With an 8 page blog per week and $8CPM.  Your weekly income is $192.  However, even though $8CPM is sort of an industry minimum, you won't get anywhere near that relying on Google or Amazon.  That's where a lot of blogs die.  They get a couple thousand page views, but they earn less than $20 per week and they just give up.  Leonardo fixes that, but I'll talk about that later.

Next, you join The Polymathic Institute and, from there, join the Leonardo Project.  There, you will subscribe to four Leonardo bloggers and strive to get four of them to subscribe to you.  That will be the average.

Every Leonardo Blogger will send a weekly email to their subscribers that will include  a relatively short introduction and Abstracts (with link) to his or her weekly article and about four articles received from Leonardo Bloggers to which they have subscribed.  This means that on average, each Leonardo Blogger will be presented to their three thousand readers and the 12,000 readers of four other Leonardo Bloggers.

This is income of 15×8×8=$960 per week or $49,920 per year.  That is a good goal at 3 months.  For many participants this is sufficient to quit their job.

But, this is only the beginning.  SEO, backlinks and downstream subscriptions will grow your circulation.  Most will come from the induced virality of the Leonardo Network.

The average article will go four generations before dieing out.  In other words, one of your four Leonardo subscribers will include your abstract in their email and one of his or her Leonardo subscriber will do the same until the fourth generation when the interest gradient (explained later) causes virality to die out.  So, there are 4⁴ or 256 Leonardo members that over time receive one of your articles.  That seems like 256×3,000=768,000 potential subscribers.  However, it is more than that.  That is because the average subscriber has at least 500 contacts.  

So, ignoring the already subscribed, over time your exposure is 256×1,000×500=128,000,000.  Of course, in reality, there will be duplicate routes to the same reader and the actual pool is likely smaller.  But still over 10,000,000.

If you write an average article, it will go out to 1,000×4=4,000 subscribers but also go out to 2,000×4=8,000 viral readers.  My experience is, even with in text or pop up subscriprion  boxes, only about 1% will sign up.  Still for the rest of the first year, that is 80×39=3,120 new subscribers.  That is the basic structure of Leonardo and, if you think deeply about it, you will see why it works.  You may even have a visual image of articles being like electric impulses in the brain, heading out, every one, by a different, almost unique pathway.

So, a first year readership goal is 4,120×3×4=49,440, say 50K readers.  That translates to 50×8×$8×52=$166,400.  There, as I promised, is your route to six figure income in under one year.  But, that is hardly the end of it.  By the end of year two your total readership at this growth rate will exceed 200,000 and your income will be around $650,000.
The Interest Gradient
The Leonardo Network creates an interest gradient that enhances the effectiveness of the induced virality.  That is because when you go to Leonardo to get your four Leonardo subscribers, the four that subscribe will be the four who are the most interested in your articles.  Their 16 subscribers will generally be interested in your articles, but not as interested as your direct Leonardo subscribers.  With each degree of separation the interest level decreases until your probability of being forwarded decreases toward zero.  We refer to this as the interest gradient and it is very critical to an understanding of Leonardo as a hybrid superintelligence.  It also keeps the system from getting swamped with articles.

Also, Leonardo is dynamic and self curating.  What I mean by that is that the connections are constantly changing as the system as a whole searches for the most efficient lines of communication.  An example would be if LMA sends out an article to LMB, LMC, LMD and LME.  LMB likes the article so he chooses it for his next week's email.  His LM subscriber LMF decides that LMA is actually a closer match for her, so she unsubscribes from LMB and subscribes to LMA.  Now LMB needs to find a new LM subscriber.  On the other hand, on the basis of the article, LMC decides that LMA is not the best choice, unsubscribes and goes back to Leonardo to find a different upstream connection.  LMA lost one and gained one, so he's even.

These changes in subscriptions will, over time, create a more efficient interest gradient and fewer articles of little or no interest landing in people's inboxes. 

This will disrupt the Mainstream Media
Right now nearly all 150+ D15IQ people are inappropriately excluded.  Many of them are actually thinking of superior solutions to problems, seeing errors in conventional wisdoms, etc.  However, they have no access to large scale communication channels.  They are effectively silenced by their intelligence.  Leonardo changes that.  Leonardo gives them voice and gives them audience.  In essence, the 150 IQ Leonardo Blogger convinces his or her 130 IQ readers who influence the rank and file 110 IQ voter. 

Leonardo works as a vehicle for building mid six figure part time careers for polymaths and it begins to do so when our Network reaches 100 to 150.  But, when it reaches 1,000+ it will begin to behave like a hybrid super intelligence and thwart the partisans and demagogues.  What that means is that, if you are appropriate for Leonardo, you will gain benefits both personally and of a more altruistic nature.

Do the Numbers Work Out?
Time and again in my life I have encountered income producing ideas that look good, but, when you run the numbers, they don't work out.  Commonly, the rosy picture requires the market to be far larger than it is.  That is not the case here.  Let's look at the mature scale of 1,000 Leonardo Bloggers.  In order to hit the numbers, they must have, in total 5,000 X 1,000 = 5,000,000 readers.  A population with a Gaussian distribution centered around 130 D15IQ in Western civilization alone is about 60,000,000.  Also, it would be an incorrect assumption that none of those 5,000,000 represent people who have subscribed to several blogs. 

To hit the income expectations of $665K X 1,000 = $665 million, there would need to be $665,000,000/(8X12)X1,000 = 6.9 billion page views per month or 6.9 million page views per blog.  By comparison, Yahoo, in February of 2011 averaged well over 20 million page views per blogger.  So, while very large, by today's standards Leonardo is not unprecedented.

The Monetization Problem
When you advertise with Facebook, you are lucky if you get less than $10 CPM.  In fact, in 2017, it averaged $11.71CPM.  While Google charges on a per click basis, most of their ad rates work out to well in excess of $10 CPM.  However, if you can get $1CPM from any of the standard blogger ad sources.  This is a major contributor to the poor income for bloggers.

It is not a universal problem.  Dick Morris, who has a subscription list of 460,000 charges $10 CPM.  HuffPost DE charges 10E to 90E CPM per ad.   Native advertising, which is now very popular, typically runs $10 to $16 CPM, but some very high value formats can cost as much as $250 CPM.  Its easy to see that independent bloggers are getting the short end of the stick, primarily because they have little to no negotiating power.  Matters are different when 1,000 blogs are aggregated, however.

As part of PEN, we will start Ad Agency projects that will maximize the value of Leonardo Blogs through matching article content with product or service.  This will likely bring CPMs as high as $20.  However, for the sake of conservatism, we assume that the Ad Agency will place the ad at $10 CPM, take a 20% commission and remit $8 CPM to the blogger.

Why a Charge for PEN Membership?
I find that a lot of people think these kinds of things should be free.  Well, that is not how it works.  CWoM, with the Pareto of Virality, needs 0.8% of subscribers to The Polymath to become true ambassadors for The Polymath and Leonardo.  By repeatedly posting article links to their various social media, they 'prime the pump'.  Also, Leonardo only works with 200 or more bloggers.  somebody has to get them and its a whole lot more difficult than one might think.  In other words, essentially, we need to pay people to go out and get you, the Leonardo Blogger, other Leonardo Bloggers and audience.  They won't do that for free.

$300 to get access to 4.2 million potential subscribers is a very good deal.  And, you actually can do it for free.  You simply build up your warm market, do a Kickstarter campaign, then then use that to get set up.  $1,000 should do it.  Then when there are 4.2 million subscribers to The Polymath, do another reward crowd fund and not only will you get more money to acquire subscribers, you will directly get subscribers from the Kickstarter campaign itself.  Crowdfunding, patreon style fundraising and Experiment.com style fundraising will all be provided by The Polymath at no cost. 

Of course, these campaigns will slow down your participation, but the extra funding will allow you to acquire subscribers faster, too.

Writing for The Polymath
The Polymath will be a weekly PDF Magazine publishing analysis and commentary at the highest level of intellectual sophistication and without ideological or confirmation bias.  It is intended to become the most respected periodical in the world.  Because Leonardo is self curating, it will be where The Polymath will look first for articles.  At our two year goal of 4.2 million readers, an eight page (2,500 word) article will be paid $100,000 upon publication.  Plus it will remain permanently in The Polymath Archives where it will earn the author additional, residual income.

Don't Dawdle
I have had the experience of everyone standing around waiting for other people to go first.  Of course, if nobody is willing to go, then it never happens.  So, we are providing incentives.  Right now, new PEN Members will get a lifetime Membership for the first year membership fee.  Also, remember, LinkedIn is charging $575 per year for a similar membership.  Consequently, there is a financial benefit for going first.

To make it even better, the next five Members will get 5 ppd footer ads as well, potentially worth over $60,000.  So, for some of you, the time has come to jump in.  Leonardo is your proper part time activity that can monetize your finely crafted life.  You may join below.

Membership e-mail


  1. I wish this found me sooner in life. I have fallen too far to climb back out without targeted extraction and triage protocols that for once, just shut up and listen instead of asking irrelevent questions and never hearing the message. What a bizzare ride it was too. Polymath or pauper, both are just weapons in the wrong hands and they mean squat in the grand scheme of things. I only feel pulled towards this stuff because very few peole can tolerate being around someone who is intensely intelligent and obtuse about things others take for granted.

    1. Oh, I hear you. But I subscribe to the "it's never too late" theory.